Occupation

Agents and Business Managers of Artists, Performers, and Athletes

Human Advantage 76%

Significant human skills needed

AI Automation Risk Low Risk
2.8 / 10

This occupation requires complex human judgment, social interaction, and creative problem-solving that are difficult to automate.

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Also Known As: Advance Agent, Agent, Artist Manager, Artist Representative, Artist's Manager, Artist's Representative, Athlete Manager, Athlete Marketing Agent +41 more

Video

Core Tasks

  1. Collect fees, commissions, or other payments, according to contract terms.
  2. Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  3. Keep informed of industry trends and deals.
  4. Conduct auditions or interviews to evaluate potential clients.
  5. Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  6. Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  7. Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  8. Schedule promotional or performance engagements for clients.
  9. Arrange meetings concerning issues involving their clients.

Supplemental Tasks (5)

  1. Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.
  2. Hire trainers or coaches to advise clients on performance matters, such as training techniques or performance presentations.
  3. Prepare periodic accounting statements for clients.
  4. Obtain information about or inspect performance facilities, equipment, and accommodations to ensure that they meet specifications.
  5. Advise clients on financial and legal matters, such as investments and taxes.

Education & Training

Job Zone 4 Job Zone Four: Considerable Preparation Needed
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
On-the-Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Education Level Distribution

Percentage of workers in this occupation with each education level.

Bachelor's Degree
41%
High School Diploma - or the equivalent (for example, GED)
38%
Master's Degree
17%
Some College Courses
3%
Less than a High School Diploma
1%

Technology & Tools

Hot Technologies

  • Adobe Photoshop
  • Apple macOS
  • Facebook
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Word
  • Salesforce software
  • Zoom

Software (25)

  • Avid Technology iNEWS
  • Customer relationship management CRM software
  • Database software
  • Email software
  • Financial accounting software
  • LexisNexis
  • LinkedIn
  • Salesforce Marketing Cloud
  • Spreadsheet software
  • Statistical analysis software
  • Tax planning software
  • Twitter
  • Videoconferencing software
  • Web browser software
  • Web server software

Tools & Equipment (9)

  • Computer data input scanners
  • Desktop computers
  • Digital video cameras
  • Laser facsimile machines
  • Multiline telephone systems
  • Personal computers
  • Tablet computers
  • Teleconferencing equipment
  • Videoconferencing equipment

Where This Career Leads

Career progression organized by specialty track and experience level.

Performing Arts Arts, Entertainment, & Design

Zone 2
Actors 78% match
Zone 3
Choreographers 77% match
Zone 4
Agents and Business Managers of Artists, Performers, and Athletes You are here
Zone 5

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