Occupation: Merchandise Displayers and Window Trimmers
Merchandise Displayers and Window Trimmers
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
Reported Job Titles (8)
- Decorator
- Display Associate
- Display Decorator
- Display Specialist
- In-Store Marketing Associate
- Merchandiser
- Visual Merchandiser (VM)
- Visual Merchandising Specialist
Core Tasks (16)
- Plan commercial displays to entice and appeal to customers.
- Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
- Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
- Consult with store managers, buyers, sales associates, housekeeping staff, or engineering staff to determine appropriate placement of displays or products.
- Maintain props, products, or mannequins, inspecting them for imperfections, doing touch-ups, cleaning up after customers, or applying preservative coatings as necessary.
- Develop ideas or plans for merchandise displays or window decorations.
- Assemble or set up displays, furniture, or products in store space, using colors, lights, pictures, or other accessories to display the product.
- Install booths, exhibits, displays, carpets, or drapes, as guided by floor plan of building or specifications.
- Select themes, lighting, colors, or props to be used.
- Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
- Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
- Collaborate with others to obtain products or other display items.
- Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
- Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
- Take photographs of displays or signage.
Supplemental Tasks (8)
- Dress mannequins for displays.
- Supervise or train staff members on daily tasks, such as visual merchandising.
- Store, pack, and maintain inventory records of props, products, or display items.
- Use computers to produce signage.
- Prepare sketches, floor plans, or models of proposed displays.
- Instruct sales staff in color coordination of clothing racks or counter displays.
- Install decorations, such as flags, banners, festive lights, or bunting on or in building, street, exhibit hall, or booth.
- Cut out designs on cardboard, hardboard, or plywood, according to motif of event.