Public Relations Specialists
Human Advantage 77%
Significant human skills needed
AI Automation Risk Low Risk
2 / 10
This occupation requires complex human judgment, social interaction, and creative problem-solving that are difficult to automate.
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Also Known As: Audience Coordinator, Brand Advocate, Communication Specialist, Communications Associate, Communications Coordinator, Communications Specialist, Community Relations Coordinator, Concert Promoter +47 more
Core Tasks
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Coach client representatives in effective communication with the public or with employees.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Prepare or deliver speeches to further public relations objectives.
Supplemental Tasks (3)
- Coordinate public responses to environmental management incidents or conflicts.
- Develop marketing campaigns for environmental technologies or services.
- Purchase advertising space or time as required to promote client's product or agenda.
Education & Training
Job Zone 4 Job Zone Four: Considerable Preparation Needed
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
On-the-Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Education Level Distribution
Percentage of workers in this occupation with each education level.
Technology & Tools
Hot Technologies
Software (71)
Tools & Equipment (6)
Where This Career Leads
Career progression organized by specialty track and experience level.
Leadership & Operations Advanced Manufacturing
Zone 2
Office Clerks, General 78% match
Zone 4
Public Relations Specialists You are here
Zone 5
Chief Sustainability Officers 79% match
Entrepreneurship & Small Business Construction
Zone 2
Cooks, Institution and Cafeteria 72% match
Zone 4
Public Relations Specialists You are here
Zone 5
Chief Sustainability Officers 79% match
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