Occupation: Writers and Authors
Writers and Authors
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Reported Job Titles
(10)
- Advertisement Agency Copywriter (Ad Agency Copywriter)
- Advertising Associate
- Advertising Copywriter
- Advertising Writer
- Communications Specialist
- Copywriter
- Freelance Copywriter
- Promotion Writer
- Search Engine Optimization Copywriter (SEO Copywriter)
- Web Content Writer
Core Tasks
(6)
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Vary language and tone of messages based on product and medium.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Supplemental Tasks
(2)
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.