Writers and Authors
Human Advantage 72%
Significant human skills needed
AI Automation Risk Moderate Risk
3.1 / 10
Some tasks in this role may be augmented by AI, but human oversight and interpersonal skills remain important.
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Also Known As: Advertisement Agency Copywriter (Ad Agency Copywriter), Advertisement Copywriter (Ad Copywriter), Advertisement Writer (Ad Writer), Advertising Associate, Advertising Copywriter, Advertising Specialist, Advertising Writer, Article Writer +33 more
Core Tasks
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Vary language and tone of messages based on product and medium.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Supplemental Tasks (2)
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Education & Training
Job Zone 4 Job Zone Four: Considerable Preparation Needed
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
On-the-Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Education Level Distribution
Percentage of workers in this occupation with each education level.
Technology & Tools
Hot Technologies
Software (54)
Tools & Equipment (7)
Where This Career Leads
Career progression organized by specialty track and experience level.
Media Production & Broadcasting Advanced Manufacturing
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